The countdown for Hi! plant-based meat and milk to be introduced to Nizhny Novgorod started in December 2021.
We had just put a food truck in a local park when we learned about the unfortunate ban on the Hiburger Tour. Leave or think up something? How we remember this dilemma now!
Then we found a solution and organised the delivery of Hi! right to everyone's doorstep. And it turned out very heart-warming and fun!
However, Hi! team still wanted to tell Nizhny Novgorod residents about the ‘green’ side of the story.
And now we have done it – by participating in the ‘Yes, Chef!’ gastrofestival organised by restaurateur and TV presenter Konstantin Ivlev.
A colourful food truck right at the centre of the festival, hundreds of amazed meat-eaters and vegetarians and seven items with plant-based meat on our ‘green’ menu.
Despite the abundance of meat delicacies, plant-based food was a key topic at the festival. And it even got a shout-out from the stage! As it turned out, Valeria Ivleva – the host of the event, blogger and wife of Konstantin – is a vegetarian. And she has already tried Hi!
The day before the festival she posted a recipe for the perfect healthy burger made of a Hi! cutlet, fresh vegetables, mustard sauce and lettuce instead of a bun. A quick snack that does not affect your health and figure!
‘Yes, Chef!’ has ended, but Hi! is still around and waiting for all Nizhny Novgorod residents wishing to continue acquaintance in Eurospar, METRO and Lenta stores as well as eating points such as Bhajan, Myasoroob, Mir Mir, Strelka, 38, Salyutburger cafe. And for those who were inspired by Valeria's recipe, we suggest they try this burger in the food court in Switzerland park.
It's actually nice to have someone help you with things like this. For example, you'll never find sausage in our fridge. The wife doesn't eat it, and I support her. It's not even a matter of principles – simply respect for your partner.
I've also realised that this food is much easier to digest, although it gives as much energy and strength to live and, therefore, create.
I'm not advocating giving up meat. However, if you want to be in good shape and keep up with the times, you have to listen not only to friends and acquaintances but also to your body. This is dear to me, and I'm happy to participate in this!’