Implementing innovative ideas requires people who are passionate about them and a resource base that makes it possible to conduct unique experiments and bring ideas to life. An equally important condition is having a social infrastructure that enables employees to rest and ensure comfortable living conditions for themselves and their loved ones.
Owing to the combination of these three elements, the Belaya Vezha territory is the most favorable environment for the emergence and development of innovative ideas.
The livestock industry is one of the largest consumers of antibiotics today. The dubious benefits of meat for humans and its undoubted harm to the environment are causing people to look for alternatives to animal meat.
Plant-based protein products have every chance of competing with animal meat.
We aspire to make vegetable protein products completely natural, delicious and affordable.
In 2020, the innovative plant-based meat brand Hi! was introduced for the first time, including plant-based patties, minced meat, meatballs, nuggets and dumplings.
Hi plant-based meat is the result of the extensive work of scientists and technologists of the Innovation Center to create a product that is not inferior in nutritional value to traditional meat. Collaboration with the Institute of Nutrition and numerous tests have made it possible to create a truly functional and innovative product.
What is the basis of plant-based meat?
Only pure and environmentally friendly ingredients that nature has given us: soy protein, water, vegetable oils, spices and natural flavors & colorings.
Human health benefits are the main goal of plant-based alternatives to meat:
• high protein content - more than 12 g per 100 g of product;
• dietary fiber content - more than 3 g per 100 g of the product;
• balanced amino acid composition;
• optimal ratio of Omega-6 and Omega-3;
• rich in vitamins B12 and B7;
• absence of cholesterol, monosodium glutamate and GMO soybeans.
We know that you care about your health and the future of the planet. However, the absence of moral compromises should not mean compromises in taste. For this reason, we have designed our plant-based meats to be not only beneficial but also enjoyable, and to make every meal an unforgettable experience.
Find out more at hi-food.ru
Over the past 100 years, sugar consumption per person has increased fivefold. Public health services link this factor to the frightening pace of increase in the number of people suffering from obesity, diabetes and cardiovascular diseases.
Sweet proteins, a healthy alternative to sugar, may become key in solving this problem. They are found in some fruits of the equatorial belt. Our task is to develop technologies that will make sweet proteins available to the general public.
The human body contains over 37 trillion cells, and each one plays a role in performing the functions that ensure our survival and wellbeing.
Technologies for development of cellular nutrition are based not on the idea of changing the cell's structure, but on the desire to deeply study and understand the nature of the cell and the processes occurring at the level of inter-cellular interaction. This approach will allow us to develop nutrition that can increase people's life expectancy and fundamentally improve the quality of living.
When we think about health and nutrition, few people think about the cells of the body. But in fact, they are the source of our energy and the core of health. The human body is made up of approximately 75 trillion cells. These cells form tissues, tissues form organs, organs form systems, and systems form the human body itself.
Today, people are faced with the problems of low-quality products and the fact that enough nutrients and vitamins are simply not absorbed from a number of foods and nutritional supplements. Most of the processed food that a person eats contains artificial ingredients, such as colorings and preservatives, which are completely useless to the body.
To stay healthy, a person needs cellular nutrition, which acts on the body's core at the cellular level.
Cellular Nutrition is a science-based, proprietary blend of high-quality plant-based nutrients that work at the cellular level to help keep more of the body's cells healthy. Cellular nutrition helps restore antioxidant activity in cells, maintaining normal mitochondrial energy and protecting cells from oxidative damage that accumulates with aging.