With a business agenda including 15 sessions, over 100 participating companies, and a large-scale exhibition of innovative products, EFKO has become the general partner of INNOFOOD – an international forum related to food of the future.
What technologies are needed to avoid famine? Can a human live forever? How will nutrition change in 50 years and will there be a place for common foods in it? Participants ponder over dozens of sophisticated and controversial issues.
What does Olympic champion Roman Kostomarov think about the food of the future?
This year’s traditional INNOFOOD strategic session with bloggers was titled “Food of the Gods: Manna from Heaven or Test Tube Cereal?”
an Olympic champion
And he really tried.
Anton Prokofiev, the brand chef of “Food of the Future”, told the athlete in detail about the composition of Hi! and offered several snacks and coffee with plant-based milk in the new Barista line.
“The meat has an interesting taste, it is the case! The coffee is simply fantastic, flavored, and very delicate. I enjoyed everything,” Roman Kostomarov shared.
“Convincing people to give up sugar is unrealistic. The only option is to look for healthy alternatives."
Denis Manturov, Russian Deputy Prime Minister, appreciated our plant-based meat a year ago. “You have to be a great gourmet to distinguish Hi! from common meat,” he said at the 2022 strategic session.
This time, Sergey Ivanov, EFKO executive director, told Mr. Manturov about the new Hi! Barista product and also shared the latest news on the certification of sweet proteins – healthy alternatives to sugar – as well as suggested considering the possibility of adding them to the list of high-tech products.
Sweet proteins are one of EFKO’s key biotech projects. They are about 2 thousand times sweeter than sugar and don't raise blood sugar levels. Some equatorial plant species naturally contain sweet proteins, but because these plants are so rare, their extraction would be non-profitable.
For two years, scientists from Biruch Innovation Center learned to recreate sweet proteins in the laboratory using biosynthesis and developed an industrial production technology. In 2023, EFKO completed product certification in the United Arab Emirates..
During “Sweetener Trend: A New Threat to Traditional Markets?” session, Sergey Ivanov explained why this project is so important for us.
EFKO executive director