Arbat Burger, Murom Pancakes, Kuban Pie and Taiga Punch at Vkusno i Tochka are already at everyone’s mouth. On November 13th Russian Weeks started throughout the famous chain. EFKO was in charge of the dressing in the new seasonal menu. EFKO FOOD’s chefs and technologists developed 20 test samples especially for Vkusno i Tochka, from which one was selected and finalized. It has also become a winner of consumer tests.
“Russian cuisine is known for its diversity, so we have carefully developed final ingredients of our new products,” commented Daria Nazarkina, Vice President of Marketing and Delivery at Vkusno i Tochka. “For ingredients we have used products that are part of the usual diet of millions of Russians. We are sure that the new items will warm our guests on frosty days and make them feel cozy, because they are really delicious in our way!”
“It was our first cooperation experience with Vkusno i Tochka and EFKO FOOD team gave a hundred and ten percent to offer exactly the dressing that perfectly corresponded to the national flavor of Russian cuisine and at the same time was functional and easy to work with”, Fedor Mognutov, EFKO FOOD’s Division Director shared the story of the product. “Vast expertise in R&D and experience in creating dozens of dressings helped us endow Russian Dressing with a distinct creamy flavor, with hints of mustard and half sour pickles. It is a modern interpretation of Russian cuisine with its signature spicy combo of mustard, horseradish and remoulade spices. It made both versions of Arbat Burger even juicier. Now each ingredient of this dish, from the cutlet to the turkey slice and buckwheat sprinkles is exactly where it should be. It is, indeed, very tasty and worth a try!”
The specialty is already offered at Vkusno i Tochka chain, both on the main menu and in delivery. The new items will also be part of the Lunch Combo.