EFKO Cosmetic has started production of environmentally friendly detergents with enzymes for household chemicals under the Magic Drive brand. At the moment, the line includes 3 types of gel: for white, black, and colored laundry, as well as washing conditioner.
Due to high-tech enzymes, Magic Drive laundry detergents effectively fight dirt, prevent pilling, help preserve the original shape and appearance of goods for a long time, and, unlike phosphate powders, do not harm the environment.
Oksana Degtyareva
head of EFKO’s soap-making department
“Manufacturers around the world are striving to make their products more environmentally friendly. Enzymes are natural albuminous substances that can break down large molecules of organic compounds. They cope well with dirt on fabrics, are completely safe for humans, and do not have any negative impact on the environment.”
Moving forward, EFKO Cosmetic plans to switch to enzymes of its own production. Together with Novosibirsk scientists, the company is already implementing research and development work (R&D) on the synthesis and study of the properties of enzymes for household chemicals.
Vladislav Romantsev
Director of Strategic Development at EFKO
“EFKO has been studying fermentation technologies for a long time. A special enzyme plant has even been built at the Biruch Research Center. Research and development of enzymes for household chemicals is an important step towards “taming” microorganisms. These are enzymes of the hydrolase class – amylase and protease. They have been actively used for several years in the production of high-tech and environmentally friendly detergents, which are gradually replacing phosphate powders all over the world.”
According to the results of the first comparative tests, Magic Drive washing gels cope well with all types of dirt and are not inferior to well-known European analogues. You can already purchase them on OZON and Wildberries marketplaces.
At the moment, investments in the project amount to over 100 million rubles. The current capacity of the line is over 14 thousand tons per year. As time goes on, the range of EFKO Cosmetic detergents will be further expanded.
REFERENCE
EFKO Cosmetic is an EFKO soap factory in the Khokholsky District of the Voronezh Region. The range of EFKO Cosmetic includes more than 300 SKUs: detergents, toilet bars, laundry soap, liquid soap, soap shavings, etc. These are both the company's brands: Magic Drive, Fresh, Magic of Flowers, Malio, Rus’ Chistaya Zabota, and private labels of large federal chains (Krasnaya Tsena, Kazhdy Den, etc.), as well as individual items of such popular brands as Fax, Duru, Sinergetic, Antipyatin, etc. The company's products can be purchased in federal and local retail chains throughout the Russian Federation and in the CIS countries. As of the end of 2023, EFKO Cosmetic has remained the largest solid soap manufacturer in Russia.
