Malio Wins the Golden Bear Cub Award 25 June 2026
Products by EFKO Cosmetic are Recognized as Best Children's Cosmetics and Household Chemicals

Tear‑free shampoos, soaps, creams, and bath foams – everyday baby care essentials that often raise many questions among parents. Are they suitable for sensitive skin? Will there be any strong fragrance? With baby care, nothing is too small to matter.

When developing Malio children's cosmetics in 2024, the specialists at EFKO Cosmetic ensure that all products are formulated to be gentle on sensitive children's skin and have been dermatologically tested.

The Golden Bear Cub Award experts confirmed this firsthand: Malio was named the winner in the category Best Children's Cosmetics and Household Chemicals. The official award ceremony took place at the Federation Council.

"Within the children's products sector, the Golden Bear Cub Award stands for more than just recognition. It is a professional framework for assessing products that define a child's daily world from toys and family essentials to educational and developmental products. We want strong Russian manufacturers to be recognized by the state, the market, experts, and families alike," Antonina Tsitsulina, the President of the Association of Children's Goods Industry Enterprises, said.

A great deal of joint effort by production staff and technologists goes into Malio products development from learning how to process exotic shea nuts to devising formulas that are perfect for caring for babies from birth.

Malio products are available at Ozon and Wildberries market places.


     Lilia Gumerovaа
    Lilia Gumerova, Chair of the Federation Council Committee on Science, Education and Culture, and Executive Secretary of the Presidential Council for the Implementation of State Demographic and Family Policy
    «The Golden Bear Cub National Award recognizes the best domestic manufacturers of children's goods and services – those who translate their care for children into real, popular products made with responsibility and love. A high-quality, safe, and affordable toy, game, book, children's furniture, baby product, or learning material. These are part of a happy childhood. That companies from various regions take part in the award shows that production, design, technology, and educational teams are growing there. Teams that create products worthy of national recognition.».


FOR REFERENCE
EFKO Cosmetic is a company involved in production personal hygiene products, household detergents, and skin care cosmetics. With over 300 SKUs in its portfolio, the brand offers cosmetics, eco‑friendly laundry detergents, solid toilet soap, household soap, liquid soap, soap flakes, and other products. These include the company's own brands: Ice Caprice, Malio, Magic Drive, Fresh, Magiya Tsvetov (Magic of Flowers), as well as house brands of large retail chains: Krasnaya Tsena (Red Price Tag), Kazhdyy Den (Every Day), as well as individual items from popular third-party brands such as Fax, Duru, Synergetic, Antipyatin, etc.

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