Новости

A line of hygiene products for children by EFKO Cosmetic

EFKO Cosmetic has started producing cream soap and laundry detergents created for sensitive children's skin under the Malio brand.

The line includes three types of liquid and solid soap, with prebiotics, shea butter, cotton, and flax extracts. Plus, a washing gel with enzymes and a fabric softener.

Oksana Degtyareva
Head of the EFKO department

“Children are sensitive to the components used in the composition. Our main goal was to create highly effective products that are completely safe for children. Biryuch laboratories of EFKO innovation center had developed Malio products composition. It includes only natural ingredients. All brand items are dermatologically tested and hypoallergenic. In addition, an independent laboratory test confirmed that Malio products are safe for the environment.

We made the range of cream soaps diverse. Each position has special functions. With prebiotics – enhances the protection of delicate skin. With shea butter – helps relieve irritation and inflammation. With cotton and flax extracts – intensively nourishes.”

Malio developers took into account that stains on children's clothes are often complex, such as grass or food. High-tech enzymes appeared in the gel composition. These natural protein substances are capable of breaking down large molecules of organic compounds. They easily deal with dirt, are completely safe for humans, and, unlike phosphates, which are used in powders, do not affect the environment.

You can already buy Malio brand products on the OZON, Wildberries and Yandex.Market marketplaces. In the future, EFKO Cosmetic plans to supplement the line with laundry soap, baby cream and shampoo with a "no more tears" formula.

FOR REFERENCE

EFKO Cosmetic is a hygiene products manufacturer. The EFKO Cosmetic range includes over 300 SKUs: laundry detergents, solid toilet and laundry soap, liquid soap, soap flakes, etc. These include the company's own brands: Magic Drive, Fresh, Magic of Flowers, Malio, Rus Chistaya Zabota, as well as private labels of large federal chains (Krasnaya Tsena, Kazhdy Den, etc.), and individual items of popular brands such as Fax, Duru, Sinergetic, Antipyatin, etc. One can buy the company's products in federal and local retail chains throughout the Russian Federation and the CIS countries. As of the end of 2023, EFKO Cosmetic retained its status as the largest solid soap manufacturer in Russia.