At the Prodexpo International Exhibition of Food and Beverages plenary session, Roman Chekushev, Deputy Minister of Industry and Trade of the Russian Federation, handed EFKO a "vegan" certificate for Hi! plant-based milk. It verifies that the products meet the new GOST state standards for plant-based products.

The standard will take effect on April 1, 2025, but early implementation is allowed. EFKO is among the first producers to be certified. Hi! plant-based meat has also undergone a similar inspection by Roskachestvo previously.

Andrey Volkov,
Chairman of the Board of the Union for Plant-Based Products Producers

"What is a healthy lifestyle? Diet is the cornerstone. You can work out, but if you eat bad food, you won't be able to maintain a healthy lifestyle. Today, the human diet is not balanced. EFKO is working on new products to develop a balanced diet. This is a common meal that will be both calorie-rich and beneficial for the individual.

Additionally, today there is a special labeling of plant-based products, Roskachestvo certification. When a person looks at the label, it is clear that this product choice does not impact the planet's ecology. And that's already an important step."

Fedor Mogutnov,
Director of HoReCa Division at EFKO

"Alongside our partners, we have been creating various dishes with plant-based meat alternatives for more than 3 years. This product is high in dietary fiber and vitamins, aiding in a balanced menu. Of course, we are expanding the plant-based milk category and trying something new.

At Prodexpo, Hi! plant-based milk received a "vegan" certificate from Roskachestvo, which confirms that our alternative complies with the new GOST for plant-based products. We are delighted that independent experts consistently validate the quality of our products."

The primary focus of the Roskachestvo stand at Prodexpo was ensuring goods meet the international Halal standard. EFKO also presented its products at the RUSSIA HALAL stand.

Evgeny Shulepov,
EFKO Brand Division Director

"Prodexpo" takes place annually and has become a place for friends to meet. It is always a festive event for our partners and customers. We exchange news, create plans together, and share impressions. EFKO has extensive experience in launching new product categories. Almost 30 years ago, we started our branded business with sunflower oil. Today we produce oil and mayonnaise, ketchup and sauces, margarine and vegabutter, plant-based meat and milk. We keep the best traditions and bring innovations. It's great that our regular partners back our developments. Naturally, we are always pleased to welcome new meetings and collaboration proposals."