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Hi, meat! 14 February 2022
Russian Hi! Burger Wins Plant-Based Meat Blind Tasting Challenge at Dubai Food Festival

Patty vs. patty. Gourmet dishes — one juicier than the other. On February 13, the Da by Crab Chic restaurant (Dubai, United Arab Emirates) hosted the "Hi, meat!" food festival dedicated to plant-based meat alternatives as part of EXPO 2020.

The festival was held as a two-round creative battle. In the first round, all of the event's guests — Dubai chefs and restaurant owners, reporters, and bloggers — chose the most delicious plant-based patty via blind tasting. The contestants were the Russian Hi!, from EFKO shareholders, Brazilian Future Farm, and American Beyond Meat, well-known in the Arabic market.

Guests blind-tasted each of the three patties and ranked the taste, smell, and texture on a scale of 1 to 10. At this stage, the experts did not know which number was assigned to which brand.

The second round was no longer a battle between manufacturers but between chefs. Russian and Spanish chefs showcased their versions of the plant-based meat dish. The guests had to choose the tastiest.

Spanish sous chef and senior chef instructor at SCASA (Dubai) Eduardo Acuña cooked a medallion with baby potatoes and Latin American chimichurri sauce. EFKO Food of the Future brand chef Anton Prokofiev cooked bell peppers stuffed with plant-based meat with vegan cream sauce. Both dishes included plant-based meat Hi!

The results were announced at the end of the festival. The Russian burger won the blind-tasting contest. In the battle of the chefs, Anton Prokofiev won by a narrow margin.




Executive Director
and member of the Board of Directors
of EFKO Sergey Ivanov
"We came up with this festival as an occasion to share our plant-based meat discovery with consumers in Dubai. It has been long-known that this product conserves the planet's resources a way more delicate. That plant-based meat can be part of the plant-based diet that the modern-day human so lacks is also not news. However, our Hi meat can also be uncompromisingly delicious in your favorite dishes — in homemade food and the kitchens of Michelin star chefs. We have received so many kind words and rave reviews today. This means we are on the right track! And that's very inspiring!"
FOR REFERENCE
Apart from EXPO 2020, Healthy Innovation is participating in Gulfood 2022, also held in Dubai from February 13 to 17. It is the largest annual trade fair for the food and beverage industry. Hi! showcased the entire range of its plant-based alternatives at the exhibition, and anyone could try them at the EFKO FOOD stand. Participation in the exhibition enables assessing the product's prospects in the Middle East and analyzing feedback from potential customers to adapt the taste and other parameters to the expectations of local customers, if necessary.

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