To take Russian business and culture forward through our commitment to excellence in sci-tech and human resources
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- 1. Russia's Choice for Specialized Fats and Margarines
- We will maintain our leading position by developing new and improved fat products and focusing on client loyalty by broadening our services.
- 2. Market Leader in Mayonnaise Sales
- We aim to increase our market share by launching new products, including our healthy option range, while building brand awareness.
- 3. Better Production Facilities and Lower Operating Costs
- We plan to boost production volumes, diversify our product lines, and improve our operational efficiency with our new and improved production facilities.
- 4. Broader Appeal, Wider Reach
- We will tap new markets which have high potential, including the CIS.